
stridespirit
What is Marketing?
Marketing is an attempt to fulfil the weakness of a product or service
By the Author
Truth behind Covid
This is why the Fifth Agreement is so powerful: “Be skeptical, but listen.”
Having an open mind doesn’t mean just any old thing can walk in and take over. You must have guardians at the gate of your mind while maintaining the willingness to accept new information.
Be mindful of who you’re around and what you absorb. Be resilient. Be authentically you. Listen to God and your intuition.
What is happening today in communication and the media is this in real time.
Choose wisely what you listen to.

The Book You Wish Your Parents Had Read
“The Book You Wish Your Parents Had Read” by Philippa Perry offers guidance on parenting, focusing on nurturing healthy parent-child relationships and promoting emotional well-being. Here are ten practical lessons from the book:
1. Validate Your Child’s Emotions: Acknowledge and validate your child’s feelings, even if you don’t agree with their behavior. This helps them feel understood and accepted.
2. Be Present and Attuned: Practice being fully present and attentive when interacting with your child. Attunement strengthens the parent-child bond and fosters trust.
3. Set Clear and Consistent Boundaries: Establish clear boundaries and rules that are age-appropriate. Consistency in enforcing boundaries helps children feel secure and understand expectations.
4. Encourage Open Communication: Create a safe space for open communication. Listen actively to your child’s thoughts and concerns without judgment.
5. Model Healthy Relationships: Demonstrate healthy communication and conflict resolution skills in your own relationships. Children learn by observing their parents’ interactions.
6. Promote Autonomy and Independence: Encourage your child to make age-appropriate decisions and take on responsibilities. Supporting autonomy fosters confidence and self-reliance.
7. Practice Positive Reinforcement: Use praise and positive reinforcement to encourage desired behaviors and efforts. Celebrate your child’s achievements, big or small.
8. Manage Your Own Emotions: Be mindful of your own emotions and reactions. Managing your stress and emotions positively models emotional regulation for your child.
9. Educate Yourself Continuously: Stay informed about child development and parenting strategies. Continuously educate yourself to adapt to your child’s changing needs.
10. Prioritize Connection Over Perfection: Focus on building a strong emotional connection with your child rather than striving for perfection. A loving and supportive relationship forms the foundation for their emotional well-being.
These practical lessons from Philippa Perry’s book emphasize nurturing empathy, understanding, and healthy communication within parent-child relationships, fostering emotional resilience and positive development.

When you’re tired, go slowly
When you’re tired, go slowly. Go quietly. Go timidly. But do not stop. You are tired for all the right reasons. You are tired because you’re supposed to be. You’re tired because you’re making a change. You are exhausted for all the right reasons and it’s only an indication to go on. You are tired because you’re growing. ~Heidi Priebe

BIC Pen
In 1930, a Hungarian inventor observed children playing with marbles in a puddle, noticing that the marbles left a trail of water in their wake. That’s how the idea came about: why not use a ball-shaped metal nib for writing?
This is how the pen was born. László József Biro shared his idea with his brother György, a chemist, and together they began researching and experimenting to create a new type of pen based on this concept. Finally, they found the perfect combination: a viscous ink and a tip with a small ball that rotated freely, preventing the ink from drying out and controlling its flow.
They presented their invention at the Budapest International Fair in 1931 and patented it in 1938, although they did not market it immediately. With the start of World War II, the brothers emigrated to Argentina, where they founded a company in a garage. Although they were initially unsuccessful due to the high cost of the product, they secured a contract with the British Air Force, which boosted their popularity.
In 1943, they licensed their invention to Eversharp Faber in the United States for $2 million. In 1950, Marcel Bich acquired the rights and, on the recommendation of an advertising expert, dropped the “h” from his surname and founded the company BICGroup. In that year, they launched the first BIC Cristal, one of the most perfect designs ever created, of which more than 20 million units are sold every day around the world.
Since 1953, more than 100 billion BIC Cristals have been manufactured, making it the best-selling pen of all time.

Get to the Point!
“Get to the Point!” by Joel Schwartzberg is a guide to effective communication and public speaking. Here are 7 practical lessons from the book:
1. Clarity in Communication: The book emphasizes the importance of clarity in communication, providing practical lessons on how to convey messages concisely and effectively. Readers can learn techniques for eliminating ambiguity and getting straight to the point.
2. Audience-Centric Approach: Schwartzberg offers practical lessons on adopting an audience-centric approach to communication. This includes understanding the needs and perspectives of the audience, tailoring messages accordingly, and engaging listeners more effectively.
3. Structuring Key Messages: The book provides practical guidance on structuring key messages for maximum impact. Readers can learn how to organize their thoughts, prioritize information, and present ideas in a clear and compelling manner.
4. Eliminating Verbal Clutter: Practical lessons are offered on eliminating verbal clutter, such as filler words and redundant phrases, to deliver more concise and impactful communication. This includes techniques for becoming a more effective and engaging speaker.
5. Mastering Delivery Techniques: Schwartzberg provides practical lessons on mastering delivery techniques, including vocal modulation, body language, and pacing. Readers can learn how to enhance their speaking skills and captivate their audience.
6. Effective Storytelling: The book offers practical insights into effective storytelling, teaching readers how to use stories to convey key messages and connect with their audience on a deeper level. This includes practical lessons on crafting compelling narratives.
7. Confidence Building: Practical lessons are provided on building confidence as a communicator. Schwartzberg offers techniques for overcoming nervousness, projecting confidence, and commanding attention during presentations and public speaking engagements.
These practical lessons from “Get to the Point!” by Joel Schwartzberg offer valuable guidance on clarity in communication, audience-centric approach, structuring key messages, eliminating verbal clutter, mastering delivery techniques, effective storytelling, and confidence building in public speaking.
BOOK: https://amzn.to/3KX5TLb
